Sam Smith’s The Thrill of it All: The sky’s the limit
With Sam Smith hitting arena level worldwide with his second album campaign and tour, IQ chats to the promoters behind the shows to discover the secret to his success
Feature By | 15 June 2018
You’d be hard pushed to find someone who hasn’t heard of Sam Smith. The London-born singer has become a household name over the course of a four-year career that’s now reached arena-level with his current 89-date The Thrill of It All tour.
Smith’s trajectory follows that of a small handful of Brits, namely Adele and Ed Sheeran, that have cracked the mainstream market in such a spectacular fashion over the past decade. Alongside live success, he’s had…
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