Positivus festival reaps rewards from site move

Positivus founder and CEO Girts Majors has spoken to IQ about how the festival was able to afford its most impressive and expensive line-up yet thanks to a change of location.

Established in 2007, Positivus is the largest popular music and arts festival in the Baltics, welcoming up to 30,000 local and international fans each year.

Muse, Nick Cave, Robert Plant, Iggy Pop, Ellie Goulding, The xx, Sigur Rós and Sinéad O’Connor are among the world-class acts that have performed at the festival, which for 13 years has taken place in the small beach town of Salacgriva.

This year, the festival took place in Lucavsala park – a 370-acre island on the Daugava river in the capital city of Riga – in order to become…

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