Live orgs unite for Make Tickets Fair! campaign

A coalition of live industry organisations and professionals from across Europe is launching the Make Tickets Fair! campaign to help music fans avoid being ripped off on the secondary ticketing market.

The group comprises agents including UTA’s Jules de Lattre and One Fiinix Live’s Jon Ollier, as well as organisations including German live entertainment association BDKV, the European Music Managers Alliance, European Arenas Association, FanFair Alliance, Swiss consumer association FRC, Pearle – Live Performance Europe, PRODISS, the Sports Rights Owners Coalition and Victim of Viagogo.

Further details of the initiative will be revealed tomorrow at Eurosonic, at a panel hosted by pressure group FEAT and Dutch venues association VNPF. Speakers include De Lattre, Henk Schuit (Eventim Nederland), Sam Shemtob (FEAT) and Silke Lalvani (Pearle – Live Performance Europe).

“It’s vital that this campaign is successful, and that means becoming front-of-mind with agents, managers and promoters when they are planning shows – so safe resale information goes out with all communications, including on ticket pages,” says De Lattre.

“The current ticket resale market is, frankly, broken and the time for the industry to come together and act is long overdue”

“We are delighted to be part of the campaign Make Tickets Fair! to bring awareness to all audiences about how and where to safely buy their event tickets,” says Silke Lalvani, head of public affairs at Pearle. “It is crucial that the live performance sector as a whole collaborates on stopping illegal ticket resale to make sure that fans have a great experience at live shows and other events.”

A new industry-facing website has launched, providing free resources and advice for event organisers, with the goal of getting more agents, promoters, venues and indeed artists, involved ahead of consumer launch. It also offers a clear overview of ticket resale laws country by country.

“The current ticket resale market is, frankly, broken and the time for the industry to come together and act is long overdue,” adds Neo Sala, FEAT director and founder & CEO of Spain’s Doctor Music. “As the first Europe-wide campaign of its kind, Make Tickets Fair! has huge potential to help fans and rebuild trust in live music. To achieve this, cross-industry collaboration is essential, and we look forward to getting as many members of the live business on board as possible.”

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