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ESNS 2024 draws 4,000 European execs

The European showcase festival and conference took place with a total 40,000 fans and professionals from around the world

By Lisa Henderson on 24 Jan 2024


The 38th edition of ESNS (Eurosonic Noorderslag) drew 4,000 music professionals from Europe plus delegations from countries such as Canada, India and Mexico, it has been revealed.

The European showcase festival and conference took place between 17–20 January in Groningen, the Netherlands, and featured a total of 40,000 fans and professionals from around the world – around 4,000 less than last year.

More than 500 speakers participated in the conference, including keynote speakers Amy Thomson (formerly Hipgnosis, ATM Artists), John Mulder (MOJO Concerts/Live Nation) and Mark Mulligan (MIDiA Research).

In addition, 280 new European acts showcased their talents, including 12 from the 2024 focus country Poland. ESNS this year expanded its Noorderslag programme this year, showcasing 50 Dutch acts on Saturday.

“ESNS continues to play an indispensable role for the Dutch and European music community”

Elsewhere, the European Festival Awards, which took place on the opening night of ESNS (Wednesday 17 January), honoured executives including Wasserman’s Tom Schroeder, Lowlands promoter Eric van Eerdenburg and Lifetime Achievement honouree Ruud Berends.

“Once again, Groningen was the music capital of Europe and beyond,” says Frans Vreeke, interim director of ESNS.

“Thanks to the dedication and quality of artists, visitors, delegates, and our staff, we had a wonderful week with an amazing atmosphere. ESNS continues to play an indispensable role for the Dutch and European music community, especially for Dutch talent. Eurosonic, Noorderslag, and the conference once again showcased the strength and diversity of European pop culture. We look forward to the year ahead where we will undoubtedly see many acts that have proven themselves at ESNS on the stages of European summer festivals.”

ESNS 2025 will take place from 15–18 January in Groningen, the Netherlands, with Italy as the Focus Country.


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