Ireland’s MCD projects 3m ticket sales for ’24

The country's biggest promoter expects a 50% rise on last year's total, with the help of huge shows by Taylor Swift and Coldplay

Denis Desmond

MCD Productions expects to sell three million tickets in Ireland in 2024 – 50% more than last year – according to co-founder Denis Desmond.

The country’s biggest promoter, which was acquired by the UK-based Live Nation-Gaiety joint venture in 2019, has a host of major events coming up, including three shows by Taylor Swift at Dublin’s Aviva Stadium in June and four nights with Coldplay at Croke Park in August/September.

The JV sold more than two million tickets in Ireland last year,…

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