Superstruct strikes deal with Riff Producciones

Superstruct Entertainment has signed a partnership and investment agreement with Spanish promoter Riff Producciones, it has been announced.

Co-founded in 1994 by Carlos Espinosa and Chris Ortiz, Riff has brought several major international draws to Spain, including Bob Dylan, Los Lobos, Paul Simon, Mark Knopfler, John Fogerty, Iron Maiden and Joe Satriani.

The Andalusia-based firm also books a handful of Spanish artists and organises several festivals including I Like Festival and Eutopía in Cordova, Musicians in Nature in Castilla y León and Blues Cazorla in Jaén.

Superstruct, which has interests in 23 Iberia-based festivals such as Arenal Sound, Benicàssim and Sónar, says it will support the development and growth of Riff with its resources and international experience. Riff’s current team will continue to manage the company.

“We are delighted to add Riff Producciones to our global network,” says Roderik Schlösser, CEO of Superstruct Entertainment.

“This alliance with Superstruct is a recognition of the work and effort of our team over the years”

“Their legacy of excellence and commitment to quality in event production in Spain is unmatched, and together we will be able to continue offering unforgettable experiences to millions of people.”

Espinosa, director of Riff Producciones, adds: “This alliance with Superstruct is a recognition of the work and effort of our team over the years. We share a common vision of raising the standards of live music and we are sure that this union will open new doors to continue creating unique shows in Spain and the rest of the world.”

Last month, private equity firm CVC secured a stake in Superstruct just weeks after KKR’s acquisition of the festival behemoth was given the green light.

Fellow global investment giant KKR, whose interests include music company BMG, acquired Superstruct from Providence for €1.3 billion in June – a deal that was approved by the European Commission last month.

Superstruct owns and operates over 80 music festivals across 10 countries in Europe and Australia, including Wacken Open Air, Parookaville, Tinderbox, Sónar, Øya, Benicàssim, Kendal Calling and Boardmasters. It was founded in 2017 by Creamfields founder and former Live Nation president of electronic music James Barton and Roderik Schlosser while at Providence.

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