Ticketing platforms claim market-firsts

Amsterdam venue Paradiso and TicketSwap are claiming the first 100% face-value price cap for ticket resale in the Netherlands.

The new partnership ensures that tickets for Paradiso events can only be resold at their original purchase price (excluding service costs) or less, preventing price inflation and “supporting Paradiso’s mission as a non-profit organisation to make arts and culture accessible to a wide audience”.

To make the buying and reselling of tickets as seamless as possible, TicketSwap is integrating with Paradiso’s primary ticketing provider See Tickets Benelux.

“With rising costs for artists to go on tour and a possible VAT increase in 2026, ticket prices are under pressure. Visitors can only spend their money once and increasingly have to make
choices,” said Erik Luyten, Head of Ticketing, ICT & Data at Paradiso.

“Our partnership with TicketSwap ensures that we can keep prices low on their platform, while sellers can still earn back the full price they paid. Through TicketSwap’s SecureSwap technology, we can also guarantee that tickets resold on their platform are valid for admission. Tens of thousands of tickets per year for Paradiso events have already been sold via TicketSwap, from now on safer and more fairly priced than before.”

“With rising costs for artists to go on tour and a possible VAT increase in 2026, ticket prices are under pressure”

Elsewhere, Platinumlist says it is introducing the Middle East and North Africa’s first fan-to-fan ticket resale on its app.

The feature – which is already live in the UAE, Saudi Arabia, Qatar, Bahrain, and Oman – allows users to securely buy and sell tickets within the app marketplace.

In October, Platinumlist moved to combat fraud by transitioning from traditional PDF tickets to QR code technology called SafeTickets. The two new offerings have now been integrated.

Elsewhere, CTS Eventim and TikTok have rolled out their ticketing feature in Spain after launching the partnership in Germany earlier this year.

The feature will enable fans to discover live events and buy tickets through Eventim Spain’s platform Entradas.com from within the TikTok platform.

Any artist or content creator with more than 1,000 followers will be able to promote tickets to concerts, plays, musicals, festivals, exhibitions or sporting events in their TikTok videos.

“We seek to connect users with artists through the language of social media,” said Susana Voces, Managing Director of Eventim Spain. “This collaboration represents a step forward in the innovation of the ticketing sector, uniting technology, social media and live entertainment to offer fans a more direct and simple experience.”

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