Double Afrobeats sellout signals maturing London market
Two major Nigerian artists, Olamide and Adekunle Gold, sold out their respective concerts in the UK capital on the same night
News By Tochi Louis | 19 December 2025
London has delivered one of the clearest market signals yet about the evolution of Afrobeats touring in Europe. Two major Nigerian artists, Olamide and Adekunle Gold, sold out the UK capital on the same night, in different venues, with different propositions, and to largely distinct audiences.
London has delivered one of the clearest market signals yet about the evolution of Afrobeats touring in Europe.
Two major Nigerian artists, Olamide and Adekunle Gold, sold out the UK capital on the same…
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