Indian benefit concert raises almost US$7m
The I For India event featured performances from Bollywood’s biggest names, along with international acts, raising over Rs 52 crore for Covid-19 relief efforts in India
News By IQ | 4 May 2020
A virtual fundraising concert organised by Bollywood directors Karan Johar and Zoya Akhtar in coordination with Facebook India has raised over Rs520 million (US$6.9m) to fight the coronavirus outbreak in India.
In the latest high-profile online benefit event, Mick Jagger, Joe Jonas, Bryan Adams and Will Smith performed from their homes along with Bollywood stars Shah Rukh Khan, Priyanka Chopra and Akshay Kumar in a five-hour concert, which was broadcast on Facebook on Sunday night (3 May).
Every donation generated…