Coachella hits ‘Floatchella’ with cease-and-desist

A small town US music festival has changed its name after being served with a cease-and-desist letter by organisers of Coachella. Held in Mystic, Connecticut, Floatchella is run by the Mystic Chamber of Commerce and the Downtown Mystic Merchants Association and features local bands and a pop-up paddle-craft rally.

A small town US music festival has changed its name after being served with a cease-and-desist letter by organisers of Coachella.

Held in Mystic, Connecticut, Floatchella is run by the Mystic Chamber of Commerce and the Downtown Mystic Merchants Association and features local bands and a pop-up paddle-craft rally. Its first two editions drew “over 300 paddle craft in the water and scores of people watching on land”.

However, the festival has now been renamed Floatfest, Music…

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