All Things Live Sweden names Magnus Widell as CEO

All Things Live (ATL) Sweden has announced the appointment of Magnus Widell as CEO.

Widell boasts significant experience in the theme park, hotel and restaurant industries, including 10 years as CEO of amusement park Gröna Lundh and a separate leadership role with restaurant brand Boulebar.

“I am incredibly happy and looking forward to meeting all my new colleagues at All Things Live,” says Widell. “Music and live entertainment have always been a strong part of my previous workplaces, and it will be incredibly fun to now also get to work with some of the best in the industry.

“Building strong relationships, internally and externally, has always been one of my strongest driving forces, and I always strive to create a positive and forward-leaning culture where results and well-being go hand in hand. It therefore feels fantastic to have this opportunity and to be part of such a dynamic team, and I look forward to creating something really big together.”

“He will lead a company and a strong team of competent people – with great opportunities for continued growth in the Swedish market”

ATL has brought international superstars like Taylor Swift, Andrea Bocelli, Justin Bieber, Shawn Mendes, Céline Dion, Green Day and Britney Spears to Sweden, while its music agency represents clients including Veronica Maggio, Miss Li, Thomas Stenström, Albin Lee Meldau, Helen Sjöholm, Lisa Nilsson, Tjuvjakt and Nadja Evelina.

It also organises annual song competition Melodifestivalen, as well as festivals such as A Day In The Park, Summer On and Amaze. Widell takes up his new position on 1 October.

“We are very happy to have Magnus as the new leader of All Things Live in Sweden,” says Gry Mölleskog, Group CEO for All Things Live Europe. “He will lead a company and a strong team of competent people – with great opportunities for continued growth in the Swedish market, and we are convinced that he has the qualities and insight required for that.”

Nordic powerhouse ATL was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, the Netherlands, Italy and the Middle East.

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