AEG Presents has announced a wave of senior vice president promotions within its Global Partnership division.

Andrew Bersch has been elevated to SVP, finance & administration, while Holli Branam, Bret Heiman and Alex McArthur have been promoted to SVPs of sales.

Additionally, Samantha Fernandez and Brianne Grimley have been named SVP of festival activations and SVP of Venue activations, respectively, and Eric Kohler is upped to SVP, global partnerships.

The promotions follow the recent announcement of Andrew Klein as president of the Global Partnerships division.

“I am thrilled to announce the promotions of this group of industry leading individuals,” says Klein, “They have each been instrumental in helping grow and innovate with our family of global partners and music assets. With this leadership foundation, we are poised for incredible things over the next 10 years and beyond.”

Also in the US, WME recently confirmed the promotions of Stephen Schulcz and Richard Vega to partners of its music division.

Roundhouse is also gearing up for the launch of its new Roundhouse Three Sixty festival

Los Angeles-based Schulcz is the agency’s head of domestic festivals and oversees a roster including Teddy Swims, Victoria Monét, Givēon, Weezer, Will Smith, Swae Lee, Macklemore and Sam Fender, among others.

Vega, who relocated to Miami in 2024, oversees a list of clients such as Alvaro Diaz, Becky G, Bizarrap, Café Tacvba, Humbe, Ivan Cornejo, Kevin Kaarl, LP, Natanael Cano, Nicki Nicole, Saiko and Tainy.

And in the UK, London’s Roundhouse has announced the appointment of three new trustees: Florencia Kassai, Natasha Mann and Kevin O’Hare.

Kassai is managing partner at mid-market private equity firm Inflexion, Mann is a creative consultant who previously served as director of diversity and inclusion at Universal Music UK and MD at Island Records, and O’Hare is director of The Royal Ballet.

The Camden venue and creative cultural hub for young people is also gearing up for the launch of its new, month-long festival Roundhouse Three Sixty, which is set to run throughout April.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

AEG Global Partnerships has hired seasoned sales and marketing executive Lara Fox as VP.

Based in AEG’s Los Angeles HQ, Fox will be responsible for building strategic relationships and partnerships for the company’s tours, festivals, venues and other assets, as well as its subsidiaries.

Fox will also manage brand deals for AEG’s network of live music venues, with a focus on the West Coast.

“Lara’s impressive career combined with her proven ability to drive significant revenues and build innovative partnerships with some of the biggest brands in the world, makes her a perfect fit for AEG,” says Andrew Klein, MD, AEG Global Partnerships. “We have a one-of-a-kind global portfolio with some of the most coveted music and live entertainment assets in the world, and this is an incredibly exciting time to be joining our company.

“We are confident Lara will be an incredible asset to our business and our partners as we continue to shape the future of music and live entertainment.”

Live music is back and going to be bigger than ever

Fox joins AEG after more than a decade with global media and entertainment firm Complex Networks where she served as VP of brand partnerships and oversaw deals with brands such as Apple, Starz, Amazon, Walmart, Target, Netflix and EA.

Additionally, she was part of the original team that helped produce and create brand partnerships for the first ever ComplexCon, a two-day cultural Super Bowl.

Previously, Fox held roles at Condé Nast’s W Magazine followed by ViacomCBS, where she managed media, content, and event sponsorships for MTV.com while also working as a freelance writer for MTV News and MTV Clubland.

“Live music is back and going to be bigger than ever. I am thrilled to have joined such a prestigious team under extremely smart executive leadership,” says Fox. “AEG has the best music festivals, sports teams and facilities in the world. This is a dream job for me.”

Acting as an internal agency for AEG and AEG Presents, Global Partnerships oversees worldwide sponsorship sales and activation for over 135  properties across five continents, including venues, sports franchises, events, tours, festivals and digital content.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.