ASM Global has appointed Hugo Encarnação as general manager of Fabria XL and Fabrica L at LX Factory, a cultural hub in Lisbon.

Encarnação will assume his new role on 10 October as ASM Global secures operations of the two live event spaces – the firm’s first in Portugal.

Encarnação most recently worked as senior producer and account manager at Europalco, leading the planning and execution of high-profile events.

His background in sales and events operations, and extensive Conferences & Events (C&E) experience, makes him well positioned to drive success at LX Factory’s venues, says ASM.

“We are thrilled to have Hugo on board as we begin our new chapter in Portugal,” says Marie Lindqvist, SVP operations at ASM Global Europe.

“We are thrilled to have Hugo on board as we begin our new chapter in Portugal”

“Hugo will be planting the ASM Global flag in Lisbon, leading the charge as we proudly take on operations at LX Factory. With his passion and expertise, we are confident that Hugo will lead his team to new heights of operational excellence and creative success in this new market, as we continue to solidify our position as market leader across Europe and our reputation as the world’s best in venue expertise and management.”

Encarnação adds: “I’m very excited to be joining ASM Global and leading the iconic Fábrica XL and Fábrica L—two venues as vibrant and unique as Lisbon itself. LX Factory is a creative powerhouse, and I can’t wait to work with the team to make it an even bigger stage for unforgettable events. Together, we’ll blend innovation with a dash of Portuguese charm—delivering top-tier experiences with all the warmth and energy that makes this city so special. And who knows? Maybe we’ll inspire some unforgettable memories, just like a perfect sunset over the Tagus River!”

In June this year, ASM Global announced that it was entering Portugal, having won the contract to manage operations at two of LX Factory premier venues.

The site, situated within a converted factory complex in the Alcântara area 10 minutes from the city centre, comprises retail concepts, dining options, outdoor bar spaces, live music, cultural events, and art installations.

ASM will operate the two live music venues, Fábrica XL and Fábrica L – which have a combined standing capacity of 2,870 – and the outdoor bar, terrace and gallery spaces.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

ASM Global has made its first move into Portugal after securing operations of the two main live event spaces within Lisbon cultural hub LX Factory.

Fabrica XL and Fabrica L offer a combined standing capacity of 2,870, with ASM also set to manage the associated outdoor bar, terrace and gallery spaces in the latest phase of its European expansion.

Last week, the venue management firm announced the appointment of Giuseppe Rizzello as vice president of ASM Italia.

“We’re proudly solidifying our position as market leader across Europe,” says ASM Global Europe president Chris Bray. “In the past year alone we’ve continued to expand in Sweden where we are market leader, we’ve entered Finland, celebrated ongoing expansion in Italy and Germany and now, a major contract win which brings us into Portugal.

“We have big plans across the UK and Europe, and this latest news marks an exciting next step in that journey”

“This growth is a credit to our fantastic team who are the very best at what they do, to our reputation as the world’s best in venue expertise and management. We have big plans across the UK and Europe, and this latest news marks an exciting next step in that journey.”

The mixed-use LX Factory is situated within a converted factory complex in the Alcantara area, and is also home to a range of independent Portuguese retail concepts, dining, outdoor bar spaces, live music, cultural events and art installations.

“We are delighted to announce this exciting partnership for the events venues within LX Factory,” say the joint venture owners of LX Factory, represented by David Arié of Grupo Arié and Jonathan Willén of Europi Property Group. “This is a major milestone, closely aligned with our ongoing investment into the wider LX site. We firmly believe that delivering a high quality events space will significantly improve LX Factory’s offering, for both local and international visitors alike. Working with a globally renowned partner like ASM will help us to deliver that vision.”

ASM’s network of more than 350 venues around the world collectively hosts 20,000 events and welcomes 164 million guests per year.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.