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AEG promotes Adam Wilkes, Alex Hill amid restructure

AEG has announced a restructuring of its international divisions in order to strengthen the company’s focus on global growth.

As part of the realignment, Adam Wilkes will assume responsibility for AEG Presents’ regional operations in Asia-Pacific and Europe, in the new position of president and CEO of AEG Presents, Europe and Asia-Pacific.

As part of the newly expanded role, Wilkes will also oversee AEG Presents’ European regional offices, reporting to AEG Presents chairman and CEO Jay Marciano. He will relocate from Singapore to London later this year.

AEG says Wilkes has been instrumental in building the company’s footprint in Asia-Pacific since joining the firm in 2011, having led major initiatives such as a partnership with Frontier Touring, the development of Bangkok’s UOB Live, and Nagoya’s soon-to-open IG Arena.

The reshuffle will also see Alex Hill step up to assume leadership of all of the company’s global real estate and venue operations outside of the US, in the new position of president and CEO, AEG International.

Hill will remain in London and will continue to oversee AEG’s European sports teams and its venue and real estate portfolio, including The O2 in London and German properties in Berlin and Hamburg.

“By ensuring that our talent is focused on the right opportunities, we will be well positioned to deliver growth”

In addition, he assumes responsibility for AEG’s new venue development and operations in Asia Pacific and other international regions outside the United States. Having successfully led AEG’s European operations since 2019 – prior to which he served as COO and CFO – Hill will report to AEG’s president and CEO, Dan Beckerman.

Hill will be tasked with ensuring the success of new AEG venues coming online in Asia, including IG Arena in Japan. Hill will also be focused on advancing other ongoing projects such as the Bangkok Mall Arena and the arena-anchored entertainment district project planned for the redevelopment of the Osaka Expo Park.

Wilkes and Hill will assume their new positions on February 1, 2025.

“This new management structure aligns our international organisation with our corporate business and allows us to better focus our resources to best manage our existing businesses while also achieving our ambitious strategic growth initiatives around the globe,” says Dan Beckerman, president and CEO of AEG. “By ensuring that our talent is focused on the right opportunities, we will be well positioned to deliver growth, as well as new experiences and innovative services for our global artists, partners and fans.”

Beckerman adds: “We have tremendous confidence in Adam and Alex, both of whom are seasoned strategic leaders with proven track records. Their understanding of our customers and markets, their deep industry experience, and their newly restructured responsibilities will position them to continue driving AEG’s international growth.”

Marciano comments: “As the live entertainment industry continues its unprecedented global growth, ensuring seamless integration across our regions is critical to our success. Adam’s track record in building markets, coupled with his strategic vision and operational expertise, makes him the ideal leader to drive AEG Presents’ international expansion in Europe, further strengthening our global business.”

Earlier this month, AEG announced several promotions including Emma Bownes to senior vice president of venue programming across AEG’s European venues.

 


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Germany’s Goodlive Artists announces restructure

Goodlive Artists, the booking and touring division of Berlin’s Goodlive (Lollapalooza Berlin, Melt Festival), has announced a restructure.

As part of the reshuffle, Goodlive Artists agencies Melt! Booking (international rap, R&B, pop and alternative music) and Nitelive Artists (dance/electronic and pop music) will merge.

The restructure sees Nitelive Artists MD Florian Hauss assume the role of managing partner, responsible for the strategic international development of Goodlive Artists.

Hauss, who joined Goodlive in 2020, takes with him his team and roster, which includes the Fantastischen Vier, David Guetta, Justice, Fritz Kalkbrenner and Boys Noize.

Meanwhile, Justus Mang will continue as managing director and, as before, will take care of the operative business and the further development of the team.

Goodlive Artists’ roster includes Bonobo, The xx, Robyn, London Grammar, Bicep, Skepta, Stormzy and Roisin Murphy.

“The merger of the two agencies was the logical, homogeneous step”

“I’m really looking forward to the new tasks and the joint management with Justus,” says Florian Hauss. “We have a fantastic team with enormous potential and expertise. The merger of the two agencies was the logical, homogeneous step.”

Justus Mang, managing director of Goodlive Artists, adds: “I very much welcome the decision to standardise our structures, communication and management. The exchange with Flo Hauss over the past few years has shown that our visions, values ​​and operational business complement each other very well. I am very much looking forward to working with him in the future.”

Goodlive Artists’ other agencies include Der Bomber der Herzen (German rap and indie-pop) and Full Force Concerts (hard rock and heavy metal).

The division claims to bring a “profound understanding of subcultures and trends” to the booking of the Goodlive festivals Melt, splash!, Superbloom, Heroes, Full Force, Feel and Artlake.

Goodlive Artists also has a presence in Austria, after opening another office in Vienna last year.

 


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