Organisers of Broiler’s concert at Oslo’s Unity Arena have hailed “a big day for Norwegian music” after the electronic music duo made history by selling out the 25,000-cap show in less than eight minutes.

Broiler performed at the venue on 1 March in a gig staged by Oslo and Fredrikstad-based independent music management, record label and promoter Sky Agency.

The agency’s co-founder Trond Opsahl has represented the Drammen-hailing pair since the early 2010s, growing the act from club shows to festival headliners.

“We put a tour on sale last year and sold out around Norway,” Opsahl tells IQ. “Then we sold out Oslo Spektrum – 10,000 tickets – so we decided to put on a big show in Unity Arena and they sold 25,000 tickets in less than eight minutes.

“It was a big day for Norwegian music. No domestic artist had completely sold out the venue before and even international artists aren’t used to selling it out – especially not in eight minutes. We were hoping for it, of course, but we can’t say that we expected it.”

A record producer and DJ duo comprising Mikkel Christiansen and Simen Auke, Broiler achieved international recognition with their 2014 track Wild Eyes and 2015 remix of the Imagine Dragons hit, Shots. They have also played slots at prestigious European festivals such as Belgium’s Tomorrowland and Sweden’s Summerburst.

“Broiler have been around for a long time and mean a lot to their generation, but we can also see that we are building new fans”

“In the last few years, we’ve focused on the Norwegian market and have released local language music,” explains Opsahl. “Broiler have been around for a long time and mean a lot to their generation, but we can also see that we are building new fans. Their audience is from 16 to 30-plus, and they deliver an amazing live show. The venue even said that it was one of the most successful events they held.

“We’re taking some time to digest and smile about what was basically a dream come true, but we want to keep exploring opportunities. After the show, quite a few promoters have been reaching out to us about wanting to work with the act, and now we’re just lining up what we should do outside of Norway as well, so it’s pretty exciting.”

Opsahl, who works alongside former Live Nation and Global Live touring executive Sam Bush at Sky Agency, also shares his high hopes for another of their clients, rising Norwegian hip-hop trio Roc Boyz.

“They are really popular in Sweden and Norway and are now selling out big club shows,” he says. “We have quite a few festival plays this summer, both in Sweden and Norway, so they’re our next big project.”

Sky Agency also promotes and co-promotes domestic festivals such as Stavern, Idyll, Festningen, Utopia, Feelings, Rakettnatt, Sommerfest and Bykalas.

“I think the Norwegian market is picking a little bit up,” adds Opsahl. “It’s still a tough market for festivals, but people are definitely interested in seeing shows.”

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Live Nation has been granted permission to redevelop a Cardiff warehouse into a 10,000-capacity music and events venue.

In a 31 August meeting of Cardiff Council’s licensing subcommittee, city councillors voted to grant a premises licence to Live Nation UK to hold six events over three weekends annually for up to 9,999 people at Splott Warehouse (pictured), located in the Splott district in the east of the Welsh capital.

Despite some local opposition – largely on the grounds of noise pollution – councillors gave the go-ahead after Sam Bush, Live Nation’s president of UK touring, addressed the committee, stating that ‘the applicants were looking to achieve new opportunities by addressing the huge demand for music in the area,’ according to council minutes.

‘Live Nation has worked in partnership with local authorities and others to ensure that its activities are sustainable, and therefore it is important to build good relationships in terms of sound management and crowd management. Live Nation respect the opinions of other and will undertake to do everything possible to mitigate the impact of any events.’

“We want to try and find a way to satisfy the demand for music in the area”

Legal advisor Phil Crier confirmed Live Nation has signed a five-year agreement with the venue that “would allow for infrastructure to be brought in aimed at minimising impact. That impact would be assessed and mitigated against accordingly.”

“There’s a huge demand in the area for music, and we want to try and find a way to satisfy the demand for music in the area, whether that’s rock music or pop or family shows,” said Bush, adding that Live Nation was looking at several venues in Cardiff, reports Wales Online. “We’re trying to bring a variety of music to the area.

“This is the first step and we want to achieve that by doing things the right way.”

Live Nation operates one other venue in Wales: Cardiff’s 5,000-capacity Motorpoint Arena.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Global Entertainment, the UK’s second-largest festival operator, is downsizing its touring business in favour of a renewed focus on its portfolio of festivals, following former Global Live chief Sam Bush and promoter Joe Schiavon’s move to rival Live Nation, IQ has learnt.

While some sources tell IQ Global’s decision came as a result of Bush and Schiavon’s departure, the company says the reorientation is down to “significant growth” in its festivals division, with the business now holding 8% marketshare in the UK less than two years after its launch.

“Two years after we made our first move into the festivals business, we’re the second largest operator in the UK, and we’re seeing significant growth,” says the spokesperson. “We’ve therefore made the decision to focus on this part of the business, and while we will still do some touring, we’re prioritising growing our festivals business. As a result, Sam and Joe have moved on, and we wish them all the best.

“We’re continuing to expand the festivals business in the UK and internationally. All the festivals have their own established bookers, who will continue to programme the festivals and book acts.”

Global Live launched as a division of Global Entertainment in April 2015, with Bush, formerly head of live music at AEG UK, as director. Global Entertainment – which also includes music publishing and management divisions – was initially headed up by former AEG CEO Randy Phillips, although he exited after seven months, with his role being absorbed by Global founder Ashley Tabor (Phillips later turned up at SFX Entertainment successor LiveStyle).

“While we will still do some touring, we’re prioritising growing our festivals business”

The company entered the festival business in June 2015, buying into Broadwick Live (Festival №6, Snowbombing, Boardmasters), and recently grew its portfolio to a total of 17 events by by acquiring majority stakes in Hideout Festival in Croatia and Victorious Festival in the UK.

Bush, who is now Live Nation’s president of UK touring, and Schiavon, who continues in a national promoter role, join Live Nation UK after a record summer for the company, with more than three million people attending its events, including a string of sell-out stadium shows and several successful festivals.

They are joined by new promoters Kamran Haq – who cut his teeth as a local promoter in Manchester, before moving on to work with acts such as Frank Carter & the Rattlesnakes, Creeper, Neck Deep, State Champs and Basement – and Sean Ryman, who joins from Academy Music Group, where he promoted nationally shows by Taking Back Sunday, Slaves, Less than Jake and The Used.

All four new hirings underscore Live Nation UK’s “commitment to invest in and develop new talent”, says the company. Recent LNUK artist break-outs include Dua Lipa, Giggs, Pvris, Creeper, Mura Masa and Nothing but Thieves, while upcoming shows by emerging artists include Sigrid, Stefflon Don, Blackbear, Lil Peep, Tom Tripp, Greta Van Fleet and Rolling Blackouts.

Andy Copping, Live Nation executive president of touring, UK, comments: “It is with great pleasure that I welcome Sam, Joe, Kamran and Sean to Live Nation. Following our partnership with Metropolis Music this year and the addition of these hires, we have further strengthened a formidable promotions team who are dedicated to breaking artists, building careers and bringing even more incredible live experiences to fans in the UK.”

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.