Ontario a live music “powerhouse”, says new report
'Live Music Measures Up', commissioned by Music Canada, shows a "vibrant music scene" which "drives value in many important ways"
News By | 22 January 2016
Music Canada today released Live Music Measures Up, the first study into Ontario’s live music sector.
The Toronto-based music industry association commissioned Nordicity to interview and survey artist managers, promoters, agents, music venues and festivals in the province, which, with a population of 13.5m, is Canada’s most populous.
The report is divided into four areas: revenue, audience, economic impact and future outlook. It reveals:
“This report provides a comprehensive picture of the benefits live music brings to Ontario,”…
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