YouTube stars: long-term live business?

The live industry is using the online video platform to launch the careers of a number of touring artists. How sustainable are they?

Feature By | 18 August 2016

While the recorded music industry battles with YouTube over royalty rates and copyright rules, the live business is using the online video platform to discover a number of lucrative touring artists. But just how sustainable are the live careers of artists who’ve launched online?

Touring artists who’ve launched their career on YouTube has been big for a while in the US with agencies including WME, CAA and UTA making a big play for online talent.

The trend is…

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