StubHub lands major primary partner: Rock in Rio
Tickets to the long-running Brazilian festival are on sale on a primary basis through StubHub, as the eBay-owned seller continues to branch out from the secondary market
News By | 12 April 2017
In the biggest primary deal so far for the world’s largest secondary ticketing site, StubHub has been named the official ticket seller for Rock in Rio 2017.
StubHub told IQ last October that its business model is moving increasingly towards offering promoters “another channel to sell primary, face-value tickets”, as with its primary-market deals with sports teams such as the Philadelphia 76ers and the Brazilian national rugby squad. Its head of communications in December also revealed the company, a wholly owned subsidiary…
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