O2 renews Academy naming agreement with AMG
The new ten-year deal also includes priority tickets, fast-track entry, free wifi and drinks promotions for O2 customers at 19 O2 Academy venues across the UK
News By | 24 July 2017
O2 has agreed a new ten-year deal with Academy Music Group (AMG) and Live Nation, with the British telco retaining naming rights for AMG’s network of O2 Academy venues.
The agreement secures O2 – a subsidiary of Spanish multinational Telefónica – as the naming partner for AMG’s 19 venues in 13 UK cities, and follows a similar extension of its naming-rights deal with AEG’s The O2 in February.
The renewed alliance will see O2 double the number of 48-hour priority tickets made available to its customers for O2 Academy shows and Live Nation-promoted non-festival events across the UK, as well as offering fast-tracked entry, free cloakrooms, drinks offers and complimentary wifi.
The company also plans – as at The O2 – to install new technology…
You've used your free article this month
Create a free account to read 3 articles per month, or subscribe for unlimited access.
