‘It’s like the Wild West now…but China is the future of music’
In an exclusive interview, Storm founder Eric Zho tells IQ the Chinese market is about to explode – but that foreign firms that want in had better do their homework first
Feature By | 26 October 2017
China’s concert industry is on the verge of an era of “explosive growth”, according to one of its most successful homegrown music execs, with a booming middle class and ever-growing appetite for dance music laying the groundwork for the country to become a true live music colossus.
Speaking by phone from the company’s HQ in Shanghai, A2Live founder Eric Zho – whose vast EDM empire includes promotion, booking, artist management and record label divisions, as well as the property…
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