Sergeant’s PSE secures first client

Paul Sergeant Events' first project will be a Gaelic Athletic Association (GAA) hurling event in Australia next November

News By | 25 October 2017

The GAA owns Croke Park in Dublin, pictured in 2011 for U2's 360° tour © Kristian Strobech

Paul Sergeant Events (PSE), the new event-management venture launched by ex-Etihad Stadium boss Paul Sergeant earlier this month, has signed up its first client in the form of the Gaelic Athletic Association (GAA).

The Dublin-based sports association will send two hurling teams to Australia to compete in a fixture in November 2018, with Melbourne-based PSE managing and promoting the event. Full details of the matches, which Sergeant tells IQ will also include a music and entertainment component, will be announced…

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