Sergeant’s PSE secures first client
Paul Sergeant Events' first project will be a Gaelic Athletic Association (GAA) hurling event in Australia next November
News By | 25 October 2017
Paul Sergeant Events (PSE), the new event-management venture launched by ex-Etihad Stadium boss Paul Sergeant earlier this month, has signed up its first client in the form of the Gaelic Athletic Association (GAA).
The Dublin-based sports association will send two hurling teams to Australia to compete in a fixture in November 2018, with Melbourne-based PSE managing and promoting the event. Full details of the matches, which Sergeant tells IQ will also include a music and entertainment component, will be announced next month.
“We are privileged and honoured to have entered into this partnership”
“This is a first for hurling and a wonderful chance to promote and expand the game on an international stage,” says GAA commercial director Peter McKenna. “We are delighted to have a partner in…
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