Global Google crackdown on ticket resellers
The updated AdWords policy, announced today, requires secondary ticketers to abide by a set of new regulations that prevent them from masquerading as official sellers
News By | 22 November 2017
Secondary ticketing websites will from January 2018 be subject to stringent restrictions on their use of Google AdWords, as the search engine giant cracks down on ticket resellers’ controversial gaming of its online advertising platform.
Under the new measures – which come on the back of UK politicians accusing sites such as Viagogo, StubHub, Seatwave and Get Me In! of violating Google’s Adwords policies on misrepresentation, as well as recent research showing the extent of secondaries’ domination of Google search results…
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