From reggaeton to trap: Behind the global Latin boom
The emergence of new crossover styles and growing audience familiarity with the Spanish language continue to drive demand for Latin music
News By | 1 February 2019
Popular Latin American artists have gained greater visibility on the international stage in recent years. Now, extensive touring in Europe and the US are bringing Latin acts closer to their fans.
Ease of streaming and high-profile crossover tracks with prominent anglophone artists have catapulted Latin stars into the limelight over the past few years.
“In the last year we’ve seen a lot more Spanish-only or Spanish-language features in our charts, including Luis Fonsi’s ‘Despacito’ featuring Justin Bieber, Cardi B’s ‘I…
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