Women dominate ticket buying for live events
Data released by ticketing platform Skiddle has revealed that women are buying more and more tickets to live events, as female presence increases on and off stage
News By | 7 March 2019
New data collected by event discovery guide and ticketing outlet, Skiddle, has revealed that women are buying record numbers of tickets to live music events. Traditionally, men have been the predominant buyers of tickets to live music events.
However, over the past five years, women have grown their market share of overall ticket sales by 22%, with females purchasing on average 13% more live event tickets than men.
The ticketing outlet revealed that women are most dominant in the festival ticket-buying arena.…
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