London’s Coda Agency rebrands as Paradigm

"We have achieved the impossible – we found some Americans we actually get along with": Bye bye, Coda, hello, Paradigm London…

L–R: Paradigm London's James Whitting, Dave Hallybone, Alex Hardee and Tom Schroeder

After five years as partners, London’s Coda Agency has formally merged into its Los Angeles-based parent company, Paradigm Talent Agency, becoming Paradigm London, the companies announced this morning (22 July).

Coda partners Alex Hardee, Tom Schroeder, James Whitting and Dave Hallybone will continue to lead the London office, now under the Paradigm banner.

Prior to becoming one agency, Paradigm and Coda hared more than 500 clients. Paradigm’s roster of globally represented artists includes Halsey, Imagine Dragons, Janet Jackson, Billie Eilish,…

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