Mushroom Group restructures following AEG partnership
The leading Australian entertainment group is overhauling both its touring and label businesses, with the former being integrated under a new live marketing unit
News By | 1 November 2019
Australia’s Mushroom Group has announced major structure and personnel changes in response to what it calls “unprecedented growth across its live and label businesses” in recent months.
Following a series of major partnership announcements in 2019 with AEG Presents, Chugg Entertainment and CMC Rocks, and amid continued growth in the live touring sector, Mushroom – the parent group of Frontier Touring – will create a dedicated live marketing and communications division, set to launch on 4 November.
The new unit, headed up by Reegan Stark, marks the “full integration of the Frontier and Chugg teams”, and will be responsible for all marketing, PR and digital for Frontier Touring, Chugg Entertainment, CMC Rocks and other live partnerships, as well as PR and digital communications for boutique urban promoter Illusive…
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