Mushroom Group restructures following AEG partnership
The leading Australian entertainment group is overhauling both its touring and label businesses, with the former being integrated under a new live marketing unit
News By | 1 November 2019
Australia’s Mushroom Group has announced major structure and personnel changes in response to what it calls “unprecedented growth across its live and label businesses” in recent months.
Following a series of major partnership announcements in 2019 with AEG Presents, Chugg Entertainment and CMC Rocks, and amid continued growth in the live touring sector, Mushroom – the parent group of Frontier Touring – will create a dedicated live marketing and communications division, set to launch on 4 November.
The new unit, headed up by…
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