Economic indicators point to rocky recovery
Factors including weak consumer confidence, competition from streaming entertainment and a worldwide recession could stifle the live sector's return to normal
News By IQ | 8 April 2020
Live entertainment businesses face a long road to recovery, even after restrictions on mass gatherings are lifted, research on post-coronavirus consumer behaviour, as well as the future global economy, suggests.
As the industry looks forward to a time when large-scale live events are once more permitted to go ahead, data suggests that the after-effects of the Covid-19 pandemic – including fear among fans of visiting large venues and a global economic downturn – could stifle the live sector’s recovery.
A study…
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