K2 joins forces with Y Entertainment Group’s AGI
The UK-based international booking agency joins the Y Entertainment Group which owns booking agency Artist Group International
News By IQ | 14 August 2020
UK-based international booking agency K2, which represents the likes of Metallica, Iron Maiden and Slayer, has announced a joint venture with investment firm Yucaipa’s umbrella of companies.
Under the new partnership, K2 joins the Yucaipa-owned international booking agency Artist Group International (AGI) in the Y Entertainment Group.
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Yucaipa’s existing interests in the music industry also include a joint venture with Paradigm Talent Agency, a minority stake in Primavera Sound and Primavera Pro and an acquisition of US promoter…
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