BMG acquires German promoter Undercover
The recorded music powerhouse is making its first move in live, taking a majority stake in Undercover, one of the leading promoters in northern Germany
News By IQ | 21 October 2020
BMG Rights Management, the Berlin-based record label and music publisher, is entering the live business for the first time with the acquisition of a majority stake in promoter/event production firm Undercover.
Brunswick-based Undercover, which usually promotes in excess of 200 concerts and shows annually, will form the basis for a new live music and events business unit within BMG in Germany. The company also serves a tour agent, brokering tours and festivals for national and international artists across…
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