Ticketmaster unveils SmartEvent technology

The new suite of technology will equip event organisers to meet the evolving needs of capacity, distancing and other logistics

Mark Yovich, president of Ticketmaster
Mark Yovich, president of Ticketmaster © Ticketmaster

Ticketmaster is launching a suite of technology to help event organisers adapt to Covid-19 protocols and safely welcome fans back to events.

SmartEvent will equip operators with technology to reconfigure seating arrangements based on capacity restrictions and ticket demands; give fans specific arrival times and entryways to manage the flow of people into the venue; help manage lines and avoid congestion; and send push notifications to visitors with real-time information such as which entry gate has the shortest queue.

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