Kanye West sets new livestream record on Apple Music
West attracted 5.4m viewers on Apple Music for the second 'Donda' listening party, smashing the previous record which was also set by him
News By IQ | 13 August 2021
Kanye West’s second album listening party at the Mercedes-Benz Stadium (cap. 71,000) in Atlanta last Thursday (5 August) was reportedly Apple Music’s biggest-ever live stream.
The live stream of West previewing his upcoming album ‘Donda’ attracted 5.4 million viewers on Apple Music – more than double the current livestream record on Twitch – which set a new record for the streaming service, according to Billboard.
The previous record was set by West’s first listening event at the stadium on 22 July, which saw…