Goldenvoice positions itself for new events at Coachella site
The promoter has signed an agreement with the Empire Polo Club that permits two additional large-scale festivals on the site every year
News By IQ | 28 October 2021
Goldenvoice has signed a long-term agreement with the Empire Polo Club in Indio, California, which will enable the promoter to stage additional festivals on the site.
The 642-plus acre desert oasis has been home to Goldenvoice’s Coachella Valley Arts & Music Festival since its inception in 1999, as well as its country music counterpart, Stagecoach, which first took place on the grounds in 2007.
The newly announced deal will see the AEG Presents subsidiary take over year-round operations at the festival…
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