OVG unveils Palm Springs arena naming rights deal
The 11,500-seater Acrisure Arena is projected to open in the last quarter of 2022 and will host more than 150 major events annually
News By James Hanley | 28 January 2022
Oak View Group (OVG) has announced a 10-year naming rights deal with financial services firm Acrisure for its new arena in Palm Springs, California.
Located in the heart of Coachella Valley, the 11,500-seater Acrisure Arena is projected to open in the last quarter of 2022 and will host more than 150 major events annually.
The partnerships also includes permanent exterior signage, entitlement to the arena’s largest premium private hospitality space, and prominent Acrisure logo placement on the roof and throughout the venue. Financial terms were not disclosed.
“Acrisure Arena will be the crown jewel of the entire Coachella Valley and a major destination for the biggest artists”
“We are proud to announce our naming rights agreement with Acrisure,” says OVG chief Tim Leiweke, leader of the…
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