Cuffe and Taylor: ‘Business has bounced back’
The Live Nation-owned promoter has a bumper 2022 in store, with shows by acts such as The Strokes, Sam Fender and Christina Aguilera lined up
Feature By James Hanley | 21 March 2022
The director of Live Nation-owned UK promoter Cuffe and Taylor has told IQ that business is bouncing back strongly from the pandemic.
Cuffe and Taylor, who have staged tours with superstars such as Britney Spears, Rod Stewart, Mariah Carey and Little Mix, curate Lancashire’s 20,000-cap Lytham Festival and programme all live music events at the 8,000-cap Scarborough Open Air Theatre in Yorkshire.
The company’s Peter Taylor reports the firm is selling more tickets than ever before.
“We used to be quite reliant on stadium business, but we’ve created a much more sustainable business that isn’t necessarily relying on a headline artist,” Taylor says IQ. “We’re actually selling more tickets overall as a company. We’re on track to sell in excess of 750,000…