The unstoppable rise of the Gulf States

As one of the first regions to re-emerge on the live touring circuit, the Gulf States is undoubtedly the number-one growth spot on the planet right now

Coca-Cola Arena, Dubai
Coca-Cola Arena, Dubai

Exactly two years ago, at the very moment IQ was producing its last market report on the live market of the Gulf, not to mention gathering the live music community in London for ILMC, the pandemic closed in, and the world shuddered to a halt.

We all know what happened next: lockdowns, calendars in the bin, plenty of pain and an ever-extending timescale for the return of concerts. Every market suffered, and the Gulf was no exception. In the final…

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