The unstoppable rise of the Gulf States
As one of the first regions to re-emerge on the live touring circuit, the Gulf States is undoubtedly the number-one growth spot on the planet right now
Feature By Adam Woods | 13 May 2022
Exactly two years ago, at the very moment IQ was producing its last market report on the live market of the Gulf, not to mention gathering the live music community in London for ILMC, the pandemic closed in, and the world shuddered to a halt.
We all know what happened next: lockdowns, calendars in the bin, plenty of pain and an ever-extending timescale for the return of concerts. Every market suffered, and the Gulf was no exception. In the final analysis, the UAE was only fully locked down for around four months and Saudi Arabia for a little over a year, but the hit was a hard one and some restrictions linger on.
Nonetheless, due to a unique set of circumstances, this may also be…