Bern Baby Bern: Swiss market report
As one of the world’s most affluent countries, Switzerland could be a poster boy market for post-pandemic corporate recovery
Feature By IQ | 5 July 2022
As one of the world’s most affluent countries, with a population that adores the live music experience, Switzerland could be a poster boy market for post-pandemic corporate recovery. Adam Woods reports.
It has always been a fairly good rule of thumb that Covid hits the poorest and least fortunate hardest. On that basis, the Swiss live music business, one of the most vigorous in Europe, was always a good bet for pandemic survival and a sturdy rebound.
Look at the market as the summer approaches and you see a snap-shot of a country tripping over itself for a good time. In June alone at Zürich’s Hallenstadion, Zucchero, Marc Anthony, Shaan, Pearl Jam, 50 Cent, Iron Maiden, Queen + Adam Lambert, Céline Dion, and Basel-born…
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