Eurovision Song Contest to launch in Latin America

The Eurovision Song Contest is set to launch in Latin America, as the global expansion of the brand continues. According to the organisers, the European Broadcasting Union (EBU), the 2022 Eurovision Song Contest generated high content views in Latin America.

Argentina, Brazil, Chile and Mexico were among the top-performing markets for non-participating nations – one of which will be selected as the host city for Eurovision Song Contest Latin America.

“Following on from the launch of the American Song Contest, and with…

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