ID&T links with electronic music promoter Apenkooi
Netherlands-based Apenkooi runs brands including DGTL, STRAF_WERK, Pleinvrees, Amsterdam Open Air and The Gardens of Babylon
News By James Hanley | 7 July 2022
Superstruct Entertainment’s ID&T has purchased a stake in fellow Dutch electronic music promoter Apenkooi Group.
The strategic partnership with Superstruct and ID&T is designed to accelerate the company’s trajectory, unlocking new opportunities for the group in the areas of brand partnerships activation and events sustainability.
Launched in 2004 with a local party in the Utrecht-based Club Monza, Apenkooi’s portfolio has grown to include brands such as DGTL, STRAF_WERK, Pleinvrees, Amsterdam Open Air and The…