Swede Sensation: Sweden Market Report
Adam Woods discovers how the Scandi market was able to stay operational during the coronavirus pandemic and what challenges it faces emerging from it
Feature By Adam Woods | 31 August 2022
When arena-dwelling Swedish metal band Sabaton attempted to get back out on the road again in early 2022, the challenges of late-pandemic international travel soon scuppered the plan. So it was replaced with another: a tour of just about everywhere in Sweden.
“We did 30 dates and sold 40,000 tickets,” says promoter David Maloney of All Things Live Sweden. “It was unique because no one has done a tour like that, ever, in Sweden. We played markets where we sold 2,000…
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