Live Nation Urban acquires Broccoli City festival
Touted as "the largest event in the US for Black people under 30," Broccoli City has featured acts including Lil Wayne, Cardi B and Childish Gambino
News By IQ | 18 October 2022
Live Nation Urban has taken a “significant equity stake” in Broccoli City, a Washington DC-based festival touted as “the largest event in the US for Black people under 30-years-old”.
The festival’s co-founders Marcus Allen and Brandon McEachern will now take on executive roles at Live Nation Urban, where they will work with president Shawn Gee to “scale the Broccoli City brand and catalyse the creation of new content and culture-centric live experiences and festivals”.
Launched in 2010, Broccoli City describes itself as a “Black-owned social enterprise” and has featured artists such as Lil Wayne, Cardi B, Childish Gambino, and the late Nipsey Hussle, as well as rising superstars Lil Baby, Lil Durk, Summer Walker, Wizkid, and City Girls.
The festival supports environmental consciousness in the…
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