British Music Embassy kicks off at SXSW

Showcases celebrating emerging UK talent are taking place from 11-18 March, with nearly half already having hit the stage

Ishmael Ensemble at SXSW © Thomas Jackson @TyneSight

The British Music Embassy (BME) at SXSW is hosting 50 emerging artists across 12 showcases highlighting the creativity and diversity of the UK music scene. The showcases are taking place from 11-18 March, with nearly half already having hit the stage.

The opening evening at The Courtyard saw Tyson, Low Island, Brooke Combe, Warmduscher play, while Sunday night witnessed a classical takeover with Classical For The Now followed by a live 3D/AV show from Max Cooper.

Monday night’s showcase was presented…

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