Sony Music Masterworks acquires Proactiv stake

Founded by Horacio Renna, Barcelona-based Proactiv has delivered shows in Spain by the likes of Andrea Bocelli and Maluma

News By James Hanley | 19 May 2023

From Left to Right: Mark Cavell, President of Sony Music Masterworks; Nicolas Renna, Managing Director of Proactiv Entertainment© Sony Music Entertainment
L-R: Mark Cavell & Nicolas Renna

Sony Music Masterworks, a division of Sony Music Entertainment (SME), has announced it has acquired a majority stake in Barcelona-based Proactiv Entertainment.

Proactiv, which has sold two million tickets over the last five years, works with talent and brands to stage concerts and festivals, touring and immersive experiences. Founded in 1987 by event production guru Horacio Renna, the firm’s live music shows and events have included performances in Spain by Andrea Bocelli, Malu, Juan Luis Guerra, Dani Martin, Juanes and…

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