Incom-Parra-ble: Memo Parra’s 30 years in music
IQ learns more about the remarkable journey of the director of international events at Mexico's OCESA, the world's third-biggest promoter
Feature By Gordon Masson | 17 January 2024
Growing up in a country where concerts were banned forced Memo Parra to pursue an early career in the financial sector. However, as soon as restrictions were relaxed, his passion for live music came to the fore, and 30 years later, he’s one of the most successful promoters in the world.
Gordon Masson learns more about his remarkable journey…
Born into a family that relied on contemporary art to pay the bills, it’s perhaps no surprise that Guillermo ‘Memo’ Parra…
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