Swiss promoter hails Eras Tour’s ‘economic factor’

Swiss live music pioneer André Béchir has praised the economic impact of Taylor Swift’s forthcoming Zurich concerts, revealing that thousands of fans are travelling from outside Switzerland to attend the shows.

Swift will perform at the city’s Letzigrund Stadium on 9-10 July, promoted by AEG Presents, TAKK, Gadget abc Entertainment Group and Taylor Swift Touring, as part of the European leg of The Eras Tour.

“With an entourage of around 200 people, Taylor Swift is on the road with the largest tour group in the world,” Béchir tells Blick. “Around 100,000 fans will come to her two concerts. Well over 10,000 are traveling from abroad, as we can see from the ticket sales.”

Béchir leads CTS Eventim-backed TAKK ab Entertainment AG, which was…

You've used your free article this month

Create a free account to read 3 articles per month, or subscribe for unlimited access.

Create a Free Account Subscribe

Already have an account? Sign in