Swiss promoter hails Eras Tour’s ‘economic factor’

Swiss live music pioneer André Béchir has praised the economic impact of Taylor Swift’s forthcoming Zurich concerts, revealing that thousands of fans are travelling from outside Switzerland to attend the shows.

Swift will perform at the city’s Letzigrund Stadium on 9-10 July, promoted by AEG Presents, TAKK, Gadget abc Entertainment Group and Taylor Swift Touring, as part of the European leg of The Eras Tour.

“With an entourage of around 200 people, Taylor Swift is on the…

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