Changing of the guard at Mojo/North Sea Jazz
The long-running Dutch festival will get a new director, while Mojo will gain a new chief commercial officer
News By Lisa Henderson | 15 October 2024
NN North Sea Jazz Festival director Jan Willem Luyken will step down on 1 November, after almost 20 years in the position. Luyken started as director in 2006, guiding the transition of the Mojo-promoted festival from The Hague to Rotterdam.
NN North Sea Jazz Festival director Jan Willem Luyken will step down on 1 November, after almost 20 years in the position.
Luyken started as director in 2006, guiding the transition of the Mojo-promoted festival from The Hague to Rotterdam.
Prior to that, he worked at Mojo as head of marketing and communication for four years.
From 1 November, Luyken will become chief commercial officer (CCO) of Mojo, where he’ll be responsible for the entire commercial policy of the Live Nation-backed company as well as the sponsoring/brand partnerships, hospitality, ticketing and…
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