Northern Might: Norway Market Report – Part 2

IQ presents the second part of our Norway market report, where we dig into their expansive festival sector and how professionals work around a lack of venues. Catch up on part one here.

Festivals
The extreme geographical disconnection between Norwegian cities is the secret behind the appeal of the country’s festivals, of which there are said to be around 400, many of them performing an important regional function.

“The festival market is huge in relation to the size of the country,” says Osmundsvaag. “There’s so many, and that goes back to the geography of Norway. You don’t just hop in your car and go to an event that is 100 or 200 miles away, because in Norway that’s eight hours with the fjords and the…

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