Crying out for a-more: Italy market report

With domestic acts dominating the landscape, Italy’s live music market is in rude health as local talent fills arena and stadiums. IQ reports

Ultimo

Musical patriotism is on the rise in many markets, but Italy still makes for a remarkable case study. Last year, according to FIMI, the local recorded music industry association, Italian releases claimed 84% of the country’s Top 100 album chart.

That included, not for the first time, all top ten albums and all top ten singles, where big-selling stars of the moment included double Sanremo Music Festival winner Mahmood, Roman rapper Tony Effe, Neapolitan rapper Geolier and, among a general increase in female representation, female rappers Rose Villain and Anna.

Inevitably, the live industry has prospered in kind, with summers full of stadium shows and victory-lap tours from a seemingly inexhaustible supply of young Italian talent. Prominent stars including Ultimo, Lazza, Sfera Ebbasta, Elodie, and Gazzelle…

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