‘We’ve always tried not to skip steps with Dua Lipa’
WME's David Bradley, a longtime agent of Dua Lipa, reveals the touring strategy behind one of the world's biggest artists
News By Lisa Henderson | 8 April 2025
Dua Lipa’s longtime WME agent David Bradley has lifted the lid on the star’s “mind-blowing” ascension from UK grassroots music venues to extensive world tours, ahead of her summer stadium run.
The latest step in Lipa’s carefully considered climb is her global Radical Optimism Tour, which encompasses 77 dates in arenas and stadiums across Asia, Australia, New Zealand, Europe, North America and Latin America.
“Dua’s touring strategy has been global from day one, but she’s never skipped steps,”…
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