How to keep your festival audience age the same
Croatia’s Sea Star has the same average age as when it started in 2017, festival director Sanjin Djukić tells IQ
News By James Drury | 30 May 2025
It’s often said that festival audiences are getting older, but Croatia’s Sea Star Festival has maintained an average audience age of 24 ever since it launched in 2017, says festival director Sanjin Djukić.
“That’s our biggest challenge and our biggest success.”
This year’s event drew almost 44,000 people across three days to the coastal town of Umag, to see acts such as Loreen, Tommy Cash, Patrick Mason, and Indira Paganotto.
Organised by the team behind EXIT festival, Sea Star…