Live Affair on Stade de France’s biggest concert

Stéphane Wehrlé of the Believe-owned promoter tells IQ about the French giant's live goals and "cultural moment" with rapper Jul

Jul at Stade de France © Achille Grandjean

French digital music giant Believe has opened up on its future live plans after staging the biggest concert ever held at the Stade de France. The Paris-based company’s Live Affair division promoted Jul’s sold-out gig in Saint-Denis last month, which drew a record 97,816 crowd to the national stadium.

The previous benchmark was set by pop-rock band Indochine, who played to 97,036 fans three years ago.

Jul has worked with Believe since 2015, with Live Affair’s relationship with the rapper…

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