Live Affair on Stade de France’s biggest concert
Stéphane Wehrlé of the Believe-owned promoter tells IQ about the French giant's live goals and "cultural moment" with rapper Jul
News By James Hanley | 23 May 2025
French digital music giant Believe has opened up on its future live plans after staging the biggest concert ever held at the Stade de France. The Paris-based company’s Live Affair division promoted Jul’s sold-out gig in Saint-Denis last month, which drew a record 97,816 crowd to the national stadium.
The previous benchmark was set by pop-rock band Indochine, who played to 97,036 fans three years ago.
Jul has worked with Believe since 2015, with Live Affair’s relationship with the rapper…